Babes in Dreamland

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Annotated Bibliography

The link to my blogger site is: http://www.babesindreamlandsleepconsulting.blogspot.com “How to plan monthly content as a sleep consultant in 2 simple steps.” (2021, November 7). Market st. creative . https://www.marketstcreative.com/post/how-to-plan-monthly-content-as-a-sleep-consultant-in-2-simple-steps Annotation: As this source is a blog that focuses specifically on setting up a strategy for marketing online as a sleep consultant, it is not necessarily a completely credible source. However, the authors do provide value that can help me understand how to run my blog. The business consists of two partners: Erin Meinel, the CEO of the company and a sleep consultant; and Jenna Millner, a professional web designer. Together, they have experience that is specifically tailored to what I will be doing individually once I choose to launch my business. The blog lays out a strategy of the kinds of posts a consultant should attempt to share for the month, from tips, to personal sto...

How Tech Changes Have Changed Consumer Culture

From the way we order our coffee to the way that we view our movies, technology has completely altered the expectations of consumers of mass media. And the shift means that companies need to adapt to meet the ever changing cultural expectations to make sure that they can survive the shifts. Take, for example, Google+, the social media platform that died when “users spent an average of just three minutes a month,” as compared to “six to seven hours '' users would spend on Facebook ( “Google plus: the problem isn’t design, it’s a lack of demand,” 2012) . Google+ was a prime example of a social platform consistently failing to meet consumer’s needs and expectations, and it wasn’t long before the platform died all together. Clearly, it is not just about using the technology, but we must remain audience-centric when deciding how to use new digital tools. Rather than looking at the shifts as a hindrance, there’s benefits to be gained with the technology...

How Technology Changes have Changed Consumer Culture

From the way we order our coffee to the way that we view our movies, technology has completely altered the expectations of consumers of mass media. And the shift means that companies need to adapt to meet the ever changing cultural expectations to make sure that they can survive the shifts. Take, for example, Google+, the social media platform that died when “users spent an average of just three minutes a month,” as compared to “six to seven hours '' users would spend on Facebook (“Google plus: the problem isn’t design, it’s a lack of demand,” 2012). Google+ was a prime example of a social platform consistently failing to meet consumer’s needs and expectations, and it wasn’t long before the platform died all together. Clearly, it is not just about using the technology, but we must remain audience-centric when deciding how to use new digital tools. Rather than looking at the shifts as a hindrance, there’s benefits to be gained with the technology. A...

How Technology has Altered Mass Media

As technology grows, companies have had to alter the way they use their mass media to keep up with the ever changing landscape of digital tools. Some of the changes have been so gradual over time, that we may not even have noticed until recently, where the boom in technology has made rapid changes. To take a look at some of the changes we may not have registered, feel free to refer to the chart below (Anderson, 2016) or this Youtube video (Khan, 2013), which tracks the evolution. However, a great example of how the change of technology altered current culture, look no further to the advancement of the television set. As we moved from radios to TVs, culture now expected visuals to accompany their stories. From there, it wasn’t long before households had a tv in almost every room. Today, we not only have TVs, we have the ability to stream anything at the press of a button. Clearly, our culture expects instant gratification in a way that we could not achieve when Blockb...

Training for Consulting Online

These days, anyone wishing to get into consulting almost has to face the challenge of building a business that incorporates technology and social media. And, sure, it may feel easy to do. What’s so hard about creating posts, statuses, or blogs, anyway? In all actuality, it is complicated and strategic. So beyond training to actually learn how to consult, we also need to prepare for how to become, in a sense, digital communicators. So becoming the best consultants and communicators means we need to know about the changes that have happened in technology. These days, anyone can become a consultant because there are plenty of online certification programs. So what will set a consultant apart from the crowd? First, it is simply not enough to learn only about how to sleep train an infant; a true professional will care about the ethical standards of the job -- both as an in-person consultant but also as a digital communicator. One way to establish guidelines is to fol...

Adapting to Tech Changes in Communication Through Training

Without a doubt, there have been changes in technology that have directly impacted the way we communicate these days. In fact, technology “It’s allowed people to find their voice and express themselves through social media,” and businesses have needed to follow suit (Rogers, 2019). In fact, this article walks through several technology changes that have altered how we communicate. And you can also read more about technology advancements affecting communication in my previous blog on the impact of technology on our communication here . As a professional communicator, knowing about the changes is not enough to be successful. We must also train to ensure we use the changes to our benefit. One of the first ways a communicator can prepare is by becoming a convergence journalist. That means looking into ways to design posts to be visually appealing, using strategic communication to reach an audience, and maintaining the ethical and legal boundaries of the professional...